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  • Kenyan Election Official Resigns

    Election official flees from Kenya

     A Kenyan election official yesterday resigned a week ahead of a disputed repeat of the presidential election, saying the poll would not be credible because the electoral commission was “under siege”.

    “The commission in its current state can surely not guarantee a credible election on October 26. I do not want to be party to such a mockery of electoral integrity,” Roselyn Akombe said from New York, after fleeing Kenya.

    “The commission has become a party to the current crisis with commissioners ready to vote along partisan lines and not discuss the merit of issues before them,” Akombe added.

    To read the article titled, "Election official flees from Kenya" click here

    Source: 
    IOL


  • Post Office to Pay Grants

    Post Office offered to take over welfare grant payments

    Social Development Minister Bathabile Dlamini has authorised an "offer" to the South African Post Office (Sapo) to take over the payment of social grants.

    In a late statement on Wednesday, Dlamini's department said it had agreed with recommendations from acting South African Social Security Agency (Sassa) chief executive Pearl Bengu after a closed procurement process.

    "Sassa has given Sapo an offer and has given them a reasonable time to respond. This is also after due diligence was conducted on Sapo," the statement said.

    To read the article titled, "Post Office offered to take over welfare grant payments" click here

    Source: 
    IOL


  • Breastfeeding Can Help Prevent Both Breast Cancer and Childhood Cancer

    One in every 20 women in Southern Africa will develop breast cancer at some point in their lives. * As we observe Breast Cancer Awareness Month in October, the South African Breastmilk Reserve (SABR) urges women to take action to reduce their risk of developing breast cancer.

    “Many women understand the basics of breast cancer prevention, for example getting enough exercise, maintaining a healthy weight, and eating properly,” says Professor Suzanne Delport, breastfeeding activist and Medical Director of the South African Breastmilk Reserve (SABR). “Few realise that breastfeeding your child for at least a year significantly lowers the chance of contracting breast cancer later in life,” she continues.

    While breastfeeding, the mother and infant are benefited simultaneously. Breastfeeding also improves long term outcomes for both mother and infant long after cessation, particularly outcomes related to cancer. A long period, six to twelve months, of breastfeeding:

    • Decreases the risk of invasive breast cancer by 7%. This percentage translates into the annual prevention of 20 000 breast cancer deaths globally.
    • Decreases the risk of ovarian cancer by 18%.
    • Has long term beneficial effects on the health, nutrition, and the intellectual development of a child.
    • Greatly reduces the risks of obesity and both type 1 and 2 diabetes in a child.

    Clinical studies have proven that producing breast milk tends to inhibit cells from “misbehaving” and becoming cancerous. Many women have fewer menstrual cycles while breastfeeding, which in turn lowers their oestrogen levels, which are a major cause of breast cancer. Women also tend to lead healthier lives while breastfeeding, and will often stop smoking and drinking alcohol while they are nursing.

    Breastfeeding also reduces the chances of your child developing childhood cancers. A recent study found that babies who were breastfed for at least six months appeared to have a 19% lower risk of childhood leukaemia compared to children who were never breastfed or were breastfed for a shorter period.

    “Of course, breastfeeding is just one factor in combatting breast cancer. Women should take as many precautions as possible to reduce their risk,” says Delport. “It’s vital that every woman in South Africa learns how to conduct breast exams on themselves and commit to having regular mammograms. Smoking is also a huge contributor, and quitting this habit can reduce your risk of all cancers enormously,” she continues.

    Some women develop breast cancer before they have children, or even while they have a young child of breastfeeding age. “A breast cancer diagnosis doesn’t necessarily mean that you won’t be able to breastfeed,” says Delport. “Many breast cancer survivors go on to successfully nurse their infants. It’s important to explore all the options with your doctor, and not to give up hope,” she continues.

    “Human milk banks exist, in part, to help those mothers who are unable to breastfeed at all,” explains Delport. “So even if you’ve had a double mastectomy, you’ll still be able to feed your child with nature’s perfect baby food,” she concludes.

    To get involved and alleviate the challenges faced by the South African Breastmilk Reserve (SABR), including the low breastfeeding rates in South Africa, sourcing donor mothers, and funding for the operation of the milk banks, please visit www.sabr.org.za or call 011 482 1920 or e-mail: info@sabr.org.za
     
    This article was written by South African Breastmilk Reserve

    Photo Courtesy: Health Magazine



  • Why NPOs Should Be Strategic About Inbound Marketing

    When social media was on the rise to becoming a force in billions of people’s lives, savvy non-profit organisations were quick to realise its potential benefits, and there are many of them today that use it as well, if not better than some corporations. 

    Social media literally offer unending opportunities for a typically resource-strapped NPO to make its mission known and promote its purpose; report news of its activities and tell its stories; share its expertise and educate; fund-raise and campaign; attract and retain donors, volunteers, champions and other supporters – all at a fraction of the cost of traditional marketing avenues.

    But, as founder of cause marketing agency Bigger Than Me, Greg Viljoen points out, NPOs still face a significant challenge in getting this vital component of their inbound marketing right.  Inbound marketing is all about quality content in a blend of social media, content marketing, CRM and search engine optimisation that uses ‘pull’ techniques to draw people into an engaged brand community whether that’s a corporate, NPO, institutional or personal brand.  In line with Seth Godin’s concept of permission marketing, inbound marketing is a way for brands to receive people’s attention as opposed to the way that advertising assaults it.

    “For inbound marketing to work well, it needs certain steps in place that once implemented properly can provide NPOs with a huge advantage compared to traditional marketing,” Greg says “By taking a strategic approach, NPOs can attract, convert, close and delight - which are the steps they need to take to bring people into their world to support their mission, and tell others all about it.”

    As far as Greg, an advocate for the power of story-telling, is concerned NPOs have a distinct advantage over most other organisations striving to build brand communities across social media.  “NPOs are inherently rich in stories that touch others; and to be moved is what most people on social media want and appreciate.  NPOs are also usually abundant in expertise related to their cause, whether that’s about the environment or animals, children or education or health, the elderly or marginalised groups.  They are repositories of information, learning and advice that can add value to people’s lives through content marketing efforts.  In other words, they have plenty of great, authentic content at their fingertips for inbound marketing.”

    What’s important, Greg insists, is that NPOs take a strategic approach in creating this content in a compelling way and sharing it through targeted social media and digital channels so that the organisation does earn the attention of people who would give their money, time, effort, goods and other support, essentially becoming advocates for the NPO.

    Authentic, quality content is not all that it takes.  It helps to have a plan that properly considers the digital journey people take to becoming part of a NPOs world, and the touch-points that they need along the way that brings them fully into the brand community and keeps them happy being there.

    There are also many subtleties, especially in social media engagement that NPOs need to be take into consideration.  It is essential to also understand people’s drivers – their needs for sharing; for feeling good, relevant and purposeful; their needs for justice or betterment in the world.  “People on social media are not interested in being talked at,” Greg points out, “They also don’t want to be fatigued by bad news all the time.  They won’t want to be asked for their money, skills or time on an ongoing basis.  NPOs need to give proper thought and planning as to how they build rapport and maintain a constant bond which is positive and valuable to the people in their brand community.”

    This article was submitted by liquidlingo Communications -  NGO Portal User.

    Photo Courtesy: Next Level Marketing



  • World Food Day Focus on the Undernourished

    World Food Day casts focus on undernourished people

    Monday marks World Food Day. This day is an occasion that brings the spotlight to the millions of undernourished people in the world.

    World Food Day is commemorated annually on the 16th of October in remembrance of founding the Food and Agriculture Organization of the United Nations.

    This organisation thrives on eradicating hunger, food insecurity and hunger.

    Managing Director of KFC South Africa Doug Smart says that there are 3.2 million children that go to school hungry every day in South Africa.

    To read the article titled, "World Food Day casts focus on undernourished people" click here

    Source: 
    SABC Online